I think that if you're actively looking to connect with an audience on a personal level beyond your comedy, having stuff like stickers/pins is a big help.
I've spent a lot of money to make stickers and pins (1,000 stickers Matt Kona stickers, a couple hundred related "Cohasset Beach" stickers, etc. plus several hundred pins and a small run of metal keychains I've made)
I would rather give this to someone over business cards, which can be forgotten/washed by accident and lost forever. People may put their stickers on their computer, in their room, on their car.
If it's memorable enough they will remember to add you on Facebook, or know to attend the open mic/showcase you run. Perhaps they may have some work for you somewhere down the line.
Their friends may see it and say 'whats that?' and then they may explain it was a comedian they saw, and show them a video of you and you may get a new fan that way.
I give out all my stickers for free, and try to bring them to out of town shows especially to attempt to build a following, hopefully get this person back in town (with friends they recommended it to in tow perhaps)
Also people like free stuff and it may lead to a conversation and a more personal connection which I think people appreciate and may be a little apprehensive to just strike up a conversation besides "that was funny."
It may be a little more money than business cards but it could pay off a lot more in the long run.
My friend Brooke makes stickers and pins here, tell her I sent you!
http://www.stickittomebuttons.com/stickittomestickers/
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